STRENGTHENING CONSUMER ANALYSIS AND CONVENTIONAL MARKETING STRATEGIES AT PONDOK PESANTREN AL-AMIN, BERINGIN VILLAGE
Kata Kunci:
Consumer Analysis, Conventional Marketing, Islamic Boarding School, Community Service, Marketing StrategyAbstrak
Introduction: Pondok Pesantren Al-Amin in Beringin Village faces challenges in attracting new students. Promotional methods remain passive, relying on word-of-mouth without structured market analysis. This community service activity aimed to strengthen the pesantren's capacity in consumer analysis and conventional marketing strategies.
Methods: The activity was conducted through participatory training and direct mentoring, involving seven pesantren administrators. Methods included material presentation, group discussions, and guided practice in consumer profiling and marketing planning. Evaluation used observation and review of outputs produced by participants during the mentoring sessions.
Results: Participants collectively identified three priority consumer segments and developed five conventional marketing strategies: alumni testimonials, community leader outreach, flyer distribution, religious gatherings and open house events, and parents' recommendation networks. Conclusion: The activity facilitated participants' ability to conduct consumer analysis and formulate conventional marketing strategies. Sustained mentoring is recommended to support implementation.
Conclusion and suggestion: The activity contributed to improving participants' understanding of consumer analysis and conventional marketing strategies, as evidenced by the outputs produced during the mentoring sessions. Sustained mentoring is recommended to support implementation.
